Prices From Less Than $1 to Up to $10 on Basic Goods: This is Target’s New Brand

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Recently, Target Corporation launched a new private label brand offering its customers prices ranging from less than one dollar to $10 on basic products.

Under Dealworthy, the name of the new brand, about 400 items will be marketed at very low prices, including clothing and accessories, basic and beauty products, electronics, and household items.

The company announced that during this year and the next, others like electrical cables, underwear, socks, laundry detergent, dish soap, among others would be products entering the sales, also under Dealworthy.

In a press release, Rick Gomez, Executive Vice President and Chief Food, Essentials, and Beauty Officer at Target, said that the company recognizes that prices are very important to customers and this is achieved with the launch of the label.

Apparently, the company has thought of everything with this strategy, as it reported that you could find, for example, other items like phone cases, which will be priced 50 percent cheaper than any other brand selling them.

He also said that if a consumer is not satisfied with any of the items they purchase, they could return it within a year and would be entitled to a refund or exchange, as preferred.

The items will be available online through Target.com this same month and with the retailer’s free services, including Drive Up and Order Pickup. This ensures a fast service in just two hours without the need for minimum purchases, membership fees, and deliveries will be made with Shipt on the same day of purchase within an hour.

The push of this private label and low price strategy adds the company to the need to navigate inflation and update itself like other companies that have done so before and obtain good dividends, among them Hanes, Kroger, and Smartway.

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Target offers its customers four sales categories that include clothing and accessories, home, food and beverages, and beauty and essentials, and its sales amount to more than $30 billion a year.

It recently relaunched up&up, a brand that includes hundreds of new products such as oral care, moving, food storage, and pet care and reformulates about 40 percent of its line to offer more quality and at low prices.

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Yanelis Barrientos Fernández

Formada en Comunicación Social en la Universidad de La Habana; posteriormente, me sumergí en el fascinante mundo digital, especializándome en Periodismo Digital